City Cycles
Optimizing the online reservation process
Scope of Project/My role
Gathering data to determine users’ pain points
Creating user flows and user personas
Ideating solutions for users’ pain points
Wireframing and prototyping
Usability testing and making informed decisions
Prototype: https://barkadauda726572.invisionapp.com/console/share/FE2D1SG7H3/571304655
Project Summary
As part of my Skillcrush UX class, I was tasked with improving the user experience of an existing website
for a client named City Cycles. City Cycles is a local bike rental shop in the downtown area of Riverside
that allows people to enjoy a bike ride, reduce carbon footprint by biking instead of driving, or take a tour
of the downtown area. City Cycles discovered that their online reservations have been on a steady decline
for the last 12 months. Users have been calling the store for bike reservations and this has led to
inefficiencies in doing business. I was hired to improve the shop’s website, making the online reservation
process easier and the site more appealing for users to navigate through, thus increasing the number of
online reservations.
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